Resume
Work
Experience
2000- Present
Freelance Marketing Copywriter
Provide content development, brand storytelling, and strategic communications consulting services to clients including:
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UKG (Ultimate Kronos Group)
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ProcessUnity
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Brooks Automation
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F5 Networks
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Stratus Technologies
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Progress Software
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Nuance Communications, Inc.
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Smartling
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Philips Medical Systems
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Toshiba America Electronic Components
1999- 2000
OrderTrust, Inc.
Director, Marketing Communications
Oversaw advertising, public relations, analyst relations, web marketing, and collateral development for an internet start-up. Managed an internal staff and outside agencies.
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Rebranded company to convey a more contemporary, tech-forward image
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Increased press coverage by 50% in only six months
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Rebuilt team to better align skills with key goals and objectives
1996-1999
Toshiba America Electronic Components, Inc.
Manager, Marketing Communications
Managed advertising, public relations, direct marketing, web presence, and events to drive sales for nine product groups and the distribution sales channel.
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Provided speechwriting services for President and CEO.
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Led development of new corporate web site
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Implemented new process for production and global distribution of data books
1993-1996
FASTech Integration, Inc.
Manager, Marketing Communications
Managed integrated marketing communications functions for an MES software start-up. Managed one events specialist and one marketing communications generalist.
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Ushered company into the digital age with its first web site
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Oversaw creation of new trade show exhibit
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Garnered major industry product awards through targeted public relations efforts
1989-1993
Progress Software Corporation
Manager, Creative Services
Built and managed 7-person in-house creative team of writing, design, and traffic resources.
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Played pivotal role in creating the presentation for the IPO road show
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Wrote and oversaw production of annual reports
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Introduced "Profiles," a new high-end customer magazine
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Created and updated brand style guide
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Worked with global offices to coordinate translations and localization
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Received Hatch Award nomination
Education
Tufts University
B.A. English
Summa Cum Laude, Phi Beta Kappa
Skills
& Expertise
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Copywriting and editing
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Brand messaging
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Product positioning
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Market research and competitive analysis
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Proofreading
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Microsoft Office
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Workfront and WorkZone
Volunteer Work
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Y Readers
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Girls on the Run
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Ronald McDonald House, Charlotte, NC
Interests
& Activities
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Avid Runner
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Insatiable Reader
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Devoted Dog Lover
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Passionate Environmentalist