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Resume

Work
Experience

2000- Present

Freelance Marketing Copywriter

Provide content development, brand storytelling, and strategic communications consulting services to clients including:

  • UKG (Ultimate Kronos Group)

  • ProcessUnity

  • Brooks Automation

  • F5 Networks

  • Stratus Technologies

  • Progress Software

  • Nuance Communications, Inc. 

  • Smartling

  • Philips Medical Systems

  • Toshiba America Electronic Components

1999- 2000

OrderTrust, Inc.
Director, Marketing Communications

Oversaw advertising, public relations, analyst relations, web marketing, and collateral development for an internet start-up. Managed an internal staff and outside agencies. 

  • Rebranded company to convey a more contemporary, tech-forward image

  • Increased press coverage by 50% in only six months

  • Rebuilt team to better align skills with key goals and objectives

1996-1999

Toshiba America Electronic Components, Inc.
Manager, Marketing Communications

Managed advertising, public relations, direct marketing, web presence, and events to drive sales for nine product groups and the distribution sales channel.

  • Provided speechwriting services for President and CEO. 

  • Led development of new corporate web site

  • Implemented new process for production and global distribution of data books

1993-1996

FASTech Integration, Inc.
Manager, Marketing Communications

Managed integrated marketing communications functions for an MES software start-up. Managed one events specialist and one marketing communications generalist. 

  • Ushered company into the digital age with its first web site

  • Oversaw creation of new trade show exhibit

  • Garnered major industry product awards through targeted public relations efforts

1989-1993

Progress Software Corporation
Manager, Creative Services

Built and managed 7-person in-house creative team of writing, design, and traffic resources. 

  • Played pivotal role in creating the presentation for the IPO road show

  • Wrote and oversaw production of annual reports 

  • Introduced "Profiles," a new high-end customer magazine

  • Created and updated brand style guide 

  • Worked with global offices to coordinate translations and localization

  • Received Hatch Award nomination

Education

Tufts University
B.A. English
Summa Cum Laude, Phi Beta Kappa

Skills
& Expertise

  • Copywriting and editing

  • Brand messaging

  • Product positioning

  • Market research and competitive analysis

  • Proofreading

  • Microsoft Office

  • Workfront and WorkZone

Volunteer Work

  • Y Readers

  • Girls on the Run

  • Ronald McDonald House, Charlotte, NC

Interests
& Activities

  • Avid Runner

  • Insatiable Reader

  • Devoted Dog Lover

  • Passionate Environmentalist

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